Mc Donalds Japan
Work done for Mc Doland’s Japan Pitch, from AKQA London.
Mc Donalds Japan
This campaign was created during my stay at AKQA London, for a pitch for McDonalds Japan.
INSIGHT
Time savers are hard-working. They rarely give themselves a break to go out of their elements to relieve stress.
APPROACH
Buying a 100Y product doesn't only save your money but also time compared to a regular restaurant.
We combined these factors with the chance to relieve yourself from stress, in-store and online.
Restaurante events
Series of events happening in every McDonald's across the country.
Activation
Let It Out App
Posters
