We Are Allure

In 2023, Peugeot launched the electric evolution of their most successful car of all time. We were asked to create an immersive, electric reveal event that brought people together and displayed the power of allure.

So, we created the world's largest digital synthesiser. Every touch and interaction generated a unique sound and electric visual, all gradually building to reveal the new car.

Agency: OPEN • ECD: Stephane Lecoq • Creatives: Tom Zaranko, Cristiano Signore • Production: UNIT9