I stepped into the Asahi campaign to support the ECD after the previous team handling the account left the company. I took the lead on presenting to the client and oversaw the entire process—from selecting the production company to managing pre-production, production, and post. It was a fast-paced, social-first campaign with a tight budget, which demanded quick thinking, creative problem-solving, and smart execution to deliver a clear message.

Agency: 180 Amsterdam • ECDs: John Messum, Anne Fleming • Creatives: Cristiano Signore