Freelance work
DIAGEO - Charlotada x Don Julio
Diageo was all set for the second edition of Techno, Tacos and Tequila. They partnered with KNTXT Turbo Club for a big event during ADE, with Charlotte de Witte as the main DJ. There was a great taco stand, a special piña fuego salsa made for the night, and plenty of Don Julio Tequila.
But they were missing one thing: branding that brought both brands together. Time was short, so they asked me to create three posters two for inside the venue and one for outside.
After a few fast rounds, the posters were approved by the Diageo team, Charlotte’s team, and Charlotte herself. They were so well received that the team used them on the event walls.
This is poster for the exterior of the installation with some color variations:
One even ended up hanging Somewhere at the Diageo office in Amsterdam at the Diageo office in Amsterdam:
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Freelance work
180 GLobal - GATORADE
180 was having a hard time selling a key visual to Gatorade. The shoot was just three weeks away, and the final layout still hadn’t been approved. The in house creatives were tied up with other projects, so they needed someone who knew both the brand and the agency, and could jump in fast.
I joined the team to help push the concept forward. After a few days of work, the key visual was approved and the shoot went ahead successfully.
These are the layout compositions I created. The photography wasn’t final at the time, so we needed to illustrate the idea in a creative and compelling way.
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