Netflix goes to Prom
The brief was simple: fulfill the wish of a guy who got 1,000 retweets.
After receiving the brief, we presented a handful of ideas — and this was the one that got picked. From there, we had to work through the mechanics and approvals, with one major challenge: Netflix isn’t a person, so technically it couldn’t go to prom.
I wasn’t involved in the execution phase, as this was an internship and I had already moved on to my next assignment at Serviceplan Hamburg.
Still, the results were anything but simple — the stunt was featured in numerous publications and generated a massive amount of earned media.
Agency: MUH·TAY·IK-HOF·FER • Intern Creative: Cristiano Signore
