Netflix goes to Prom

The brief was simple: fulfil the wish of a guy who got 1,000 retweets.

After receiving the brief, we presented a handful of ideas, and this was the one that got picked. From there, we had to work through the mechanics and approvals, with one major challenge: Netflix isn’t a person, so technically it couldn’t go to prom.

I wasn’t involved in the last execution phase, only in the ideation, planification and pre-production of the same, as this was an internship and, when executed, I had already moved on to my next assignment at Serviceplan Hamburg.

Still, the results were anything but simple — the stunt was featured in numerous publications and generated a massive amount of earned media, and the most important, the idea, was ours.

Agency: MUH·TAY·IK-HOF·FER • Intern Creative: Cristiano Signore