Nespresso

#TimeForGoodness

Nespresso lovers don’t mind where or how they enjoy their coffee, as long as it’s Nespresso – whether at work, alone at home, or on the weekend with friends and family.

But during Ramadan, when appreciating what we have and sharing what we love becomes especially meaningful, the focus shifts. Instead of purely celebrating the coffee itself, we wanted to highlight the special, joyful moments that come from sharing and truly savouring it together.

I was in charge of the ideation and execution of this campaign, which is why I chose to share the exploration and process behind this key visual, showcasing how many different directions a single idea can take.

Agency: Serviceplan Middle East • ECDs: Moe Jawhar • CD: Kazuko Yokoe • Art Director: Cristiano Signore