Be Inspired

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Davidoff

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Be Inspired ✖️ Davidoff ✖️

In 2019, Davidoff launched its new equity campaign ‘be inspired’.

It is a visually striking, monochrome campaign and had strong results in multiple geographies. When tested and compared to competitor campaigns, the visuals generated a more emotional response from consumers; helping to grab attention, driving consideration, and improving Davidoff’s perception as a more contemporary and progressive brand.

I was part of the creative team, and, together with my CD, I was in charge of supervising the preproduction, production, and postproduction of the campaign.

Agency: Proximity WW Düsseldorf • Creatives: Dejan Handjiski (CD), Cristiano Signore (AD) • Director: Dean Bradshaw • Production: Produced by Pix NY