Allure Comes In Many Shapes

When your client's brand platform is "allure", it's a free pass to lean into all the tropes of fashion and glamour - no matter how boxy the car you're selling is.

So to launch Peugeot's new 7-seat people carrier, we went to Paris during fashion week, borrowed some of the models, found a top fashion director, and threw them all in a studio for 2 days to see what would happen.

Agency: OPEN • ECD: Stephane Lecoq • Creatives: Tom Zaranko, Cristiano Signore • Director: Colin Solal Cardo • Production: VERY content