Allure Comes In Many Shapes

When your client's brand platform is "allure", it's a free pass to lean into all the tropes of fashion and glamour - no matter how boxy the car you're selling is.

So to launch Peugeot's new 7-seat people carrier, we went to Paris during fashion week, borrowed some of the models, found a top fashion director, and threw them all in a studio for 2 days to see what would happen.

With my team, we were approached with the brief, had to sell the idea internally and to the client, select the right director, and oversee the entire pre-production and post-production process of the campaign.

Agency: OPEN • ECD: Stephane Lecoq • Creatives: Tom Zaranko, Cristiano Signore • Director: Colin Solal Cardo • Production: VERY content