Sweat Unites Us

Gatorade has traditionally targetted 'serious' athletes - using the likes of Messi and Serena Williams to give them credibility.

But for 2024, they wanted to speak to the everyday athlete. The players who value camaraderie and team spirit more than winning. People united by the sweat they shed for their team.

Our three films featured three local teams in three markets, shot by three different directors in three time zones.

Agency: 180 Amsterdam • ECDs: Sam Souen, Bern Hunter • Creatives: Cristiano Signore, Tom Zaranko

Global edit & Mexico edit coming soon.